I took a data driven men’s apparel company with no brand or visual identity and built an on brand personality that aligned with the target market. I communicated the brands story and evolution by strengthening our visual identity through photo, video, web, social, retail and paid media efforts.  The challenge was to prove elevated creative and cohesive branding across the brand would drive YOY revenue and conversion. True Classic now stands as a fashion forward data driven company with explosive growth.